3 Traits of Highly Desirable Employers
December 5th, 2019
Competition is heating up in the job market, and it’s employers who are vying for the top spot.
As vital positions remain vacant, employers are starting to realize that a good salary and standard benefits are no longer enough to attract and keep the best people.
In fact, most ideal candidates are already working and aren’t looking to make a change — unless that change will be truly worth it.
Money doesn't always talk.
“It’s not just compensation that people are looking for anymore. It’s the whole package,” said Megean Steinberger, a senior recruiter at EverStaff.
Connecting businesses with top talent is becoming a bigger challenge as today’s candidates look beyond the numbers, at the big picture.
When candidates tell our recruiters what they’re looking for, three traits come up most often:
• Benefits that go beyond health insurance and a 401K
• A culture that values flexibility, collaboration, and trust
• Growth opportunities, upward and outward
Benefits that promote true work/life balance
Salary, health insurance, and a 401K are a good start. Standard and expected, even. But candidates also want to know how you handle paid time off. Do sick days and personal days come from the same PTO bank? Or are personal days accrued separately?
How is vacation time accrued? Does it carry over? Do you pay it out when an employee leaves your company?
Speaking of PTO, do you offer unlimited PTO? More businesses are adopting an unlimited PTO policy to allow their employees better work/life balance, and many candidates see this type of policy as a sign of trust that hints at the bigger picture of company culture.
A culture that values flexibility, collaboration, and trust
Workplace culture is a major cause of turnover, and it can make or break a candidate’s decision to accept your offer. Your employees are going to spend a lot of time at work each week, and they want to look forward to showing up every day. Are they coming into a productive, collaborative environment where they’ll feel welcome, valued, and supported?
Your policy on flexibility offers candidates a big window into your workplace culture. The 8-5 schedule doesn’t work for everyone — some might say it never did. More employers are adopting flexible work schedules and giving their teams the choice to work remotely. This is particularly appealing to candidates with long commutes, those who care for young children or an aging or ill loved one, and those who are pursuing a degree or certificate.
Growth opportunities in all directions
Some people leave their jobs when they feel like they’ve reached a dead end in their current role, want to make a more meaningful contribution and take on more responsibility than they can get in their position, or want to learn new skills and explore their untapped potential.
Candidates want to know there’s a path beyond their current position. Can they move up if they have C-suite aspirations? Can they move out if they want to grow, take on more responsibility, and contribute in other areas of your business?
How can your company step up and attract top talent?
Your ideal candidates want to know:
• What will my life beyond work look like if I work here?
• Do this employer and its people trust one another?
• Will I feel valued here, and will I be encouraged to use my full potential?
How will you answer those questions when your top candidate is sitting across the table? Let us help you get it right. Visit our website or send us an email at firstname.lastname@example.org